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POSTED: May 21, 2018
JOB TITLE:
GENERAL MANAGER -- EXHIBIT/TRADE SHOW/EVENT MKTG. AGENCY
LOCATION:
WASHINGTON, DC AREA
COMPANY/POSITION:

This award-winning global brand experience agency continues to expand (at an amazing pace). Special expertise spans the world of exhibits, immersive technologies, digital marketing, content marketing and sponsorship marketing. The agency connects people and brands through compelling face-to-face exhibitions and marketing experiences, thanks to a growing team of the industry's most innovative professionals. Some of the world's most famous brands are among this shop's faithful adherents, their goals continually met and exceeded by meaningful, measurable and memorable experiences.

Seeking: A GM with strong leadership experience in the exhibition/experiential spaces. A leader at the top of her/his game, this professional will take full P&L responsibility and manage the day-to-day and strategic aspects of the business. Prime focus will be continuing the current rapid growth and propelling income, client satisfaction and innovation.

Agency: "We want a senior leader who can instill confidence in the room with prospects and who will lift the team. Someone who can talk about a full event portfolio... who can win a trade show-only program, or a meeting program, or a conference program, or a trade show-meetings-events program."

KEY REQUIREMENT:

At least 15 years' experience with a leading agency selling marketing and/or consulting services with a focus on trade shows/exhibits, mobile tours and meetings/events, with at least 2 years in an opperational leadership role.

RESPONSIBILITIES:

These include:

Leadership:

  • Shaping and executing vision and all strategic initiatives;
  • Focusing on existing clients through trusted internal and external relationships;
  • Partnering with sister agencies, ensuring customer satisfaction and quality experiences;
  • Leading the senior leadership team.

COLLABORATION & COMMUNICATION:

  • Ensuring that Business Development, Creative, Strategy and Design and other departments are meeting customer needs;
  • Serving as a communication and collaborative example to all direct reports;
  • Assuring that all teams collaborate effectively with other organizational resources;
  • Overseeing all processes to assure efficiency and integration across all departments.

GROWTH:

  • Partnering with the new business team to establish opportunities and targets; participating in ideation and response-creation processes;
  • Participating in most face-to-face meetings and pitches in support of the account and biz-dev teams;
  • Marshalling appropriate resources for new-business pitches that yield high win rates;
  • Support account and production teams in building and maintaining strong client relationships, ensuring that clients' needs are heard, understood and addressed promptly;
  • Supporting marketing efforts to create strong case studies and eligible industry award submissions.

FINANCIAL:

  • Partnering with finance to achieve margins and office efficiencies;
  • Overseeing program and project budgets to ensure delivery of on-target profitability on all projects;
  • Achieving the agency's annual net revenue and profit goals;
  • Developing growth plans for the agency.

TALENT:

  • Partnering with HR to attract, motivate and retain talent;
  • Leading internal communications to assure employee engagement and alignment;
  • Creating a physical and cultural environment conducive to creating extraordinary work;
  • Spurring ongoing team-building to build a sense of community and collaboration;
  • Inspiring commitment, loyalty, pride and spirit.
  • Overseeing program and project budgets to ensure delivery of on-target profitability on all projects.
JOB REQUIREMENTS:

At least 15 years' experience with a leading agency selling marketing and/or consulting services with a focus on trade shows/exhibits, mobile tours and meetings/events, with at least 2 years in an operational leadership role. Also:

  • Proven success in a client-facing role building and growing business;
  • In-depth knowledge of consumer marketing, brand positioning, trends and changing marketplace realities;
  • Strong relationship-building skills and a passion for leading and inspiring others;
  • Excellent project management, time management and follow-up skills;
  • A compelling, confident personality with an innate passion for marketing;
  • Strong leadership skills and competencies: business vision, creative thinking, accountability for results, client focus, developing others, team leadership and cross-organizational collaboration;
  • Proficiency in core sales competencies: accountability for results, client focus, team effectiveness, sales drive, organizational sophistication and influencing others.
COMPENSATION:

Powerful base salary plus aggressive bonus plan, full benefits.

NOTE:
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